International art curator and director, and co-founder of Blockchain.art, a digital platform for artists and collectors, Christina Steinbrecher-Pfandt will discuss with us how the art market got, since 2019, “disrupted” by tech and beyond how to buy, sell, and manage NFTs in the digital art market world.

In May of 2019, I founded blockchain.art because I wanted to address the art market issues that I witnessed during my tenure as the executive director of the viennaContemporary art fair and, prior to that, as the director of Art Moscow. Building and running art fairs for more than a decade has given me an intimate perspective on the pain points felt on all sides of the art trade. Artists are not paid on time, or receive no royalties from the resale of their works. Customers feel there is too much friction in the sales process: pricing is opaque and logistics are overly complicated. Authenticity and provenance are difficult to ascertain and prove. Forgeries abound

I want to improve the art market. Now we have the technology to do so. I believe the solution resides at the intersection of NFTs (non-fungible tokens) and the blockchain platform Ethereum.